{"id":3618,"date":"2012-05-30T18:51:59","date_gmt":"2012-05-30T17:51:59","guid":{"rendered":"http:\/\/www.cms-content-migration.de\/?p=2601"},"modified":"2016-04-20T06:19:02","modified_gmt":"2016-04-20T04:19:02","slug":"kentico-veroeffentlicht-whitepaper-monitoring-von-online-kampagnen","status":"publish","type":"post","link":"https:\/\/www.media-deluxe.de\/blog\/2012\/05\/kentico-veroeffentlicht-whitepaper-monitoring-von-online-kampagnen\/","title":{"rendered":"Kentico ver\u00f6ffentlicht Whitepaper: Monitoring von Online-Kampagnen"},"content":{"rendered":"<div><strong class=\"abstract\">Kentico hat unter dem Titel <em>Success by the Numbers &#8211; Monitoring Campaign Performance<\/em> ein 16-seitiges Whitepaper zu den M\u00f6glichkeiten des Monitorings von Online-Kampagnen mit dem Enterprise Content Management System <em>Kentico CMS<\/em> ver\u00f6ffentlicht. Die Analyse kann kostenfrei als PDF heruntergeladen werden. <!--more--><\/strong><\/div>\n<p>Aus dem Inhaltsverzeichnis des englischsprachigen Originals:<\/p>\n<ul>\n<li>Einf\u00fchrung<\/li>\n<li>Produkt\u00fcbersicht<\/li>\n<li>Der Wert harter Zahlen<\/li>\n<li>Die Metriken:\n<ul>\n<li>Akquisition und Reichweite<\/li>\n<li>Impressions<\/li>\n<li>Visits pro Traffic-Quelle<\/li>\n<li>Verhalten<\/li>\n<li>Clickthrough Raten<\/li>\n<li>Cost per Impression\/Click\/Acquisition\/Action<\/li>\n<li>Absprungrate<\/li>\n<li>Durchschnittliche Aufenthaltsdauer pro Seite<\/li>\n<li>Resultate<\/li>\n<li>Totale Konversionen pro Typ<\/li>\n<li>Konversionsrate<\/li>\n<\/ul>\n<\/li>\n<li>Der Reingewinn: Berechnung des Return on Investment (ROI)<\/li>\n<\/ul>\n<hr \/>\n<h3>Weiterf\u00fchrende Links<\/h3>\n<ul>\n<li>kentico.com: <a href=\"http:\/\/www.kentico.com\/Product\/Resources\/Whitepapers\/Success-by-the-Numbers\/Download\" target=\"_blank\" rel=\"nofollow\">Success by the Numbers<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Kentico hat unter dem Titel Success by the Numbers &#8211; Monitoring Campaign Performance ein 16-seitiges Whitepaper zu den M\u00f6glichkeiten des Monitorings von Online-Kampagnen mit dem Enterprise Content Management System Kentico CMS ver\u00f6ffentlicht. Die Analyse kann kostenfrei als PDF heruntergeladen werden.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[278],"tags":[11,244,318,341,414,418,419],"class_list":["post-3618","post","type-post","status-publish","format-standard","hentry","category-cms-news","tag-cms","tag-content-management-systeme","tag-enterprise-cms","tag-kentico-cms","tag-usability","tag-wcm","tag-web-content-management"],"_links":{"self":[{"href":"https:\/\/www.media-deluxe.de\/blog\/wp-json\/wp\/v2\/posts\/3618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.media-deluxe.de\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.media-deluxe.de\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.media-deluxe.de\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.media-deluxe.de\/blog\/wp-json\/wp\/v2\/comments?post=3618"}],"version-history":[{"count":1,"href":"https:\/\/www.media-deluxe.de\/blog\/wp-json\/wp\/v2\/posts\/3618\/revisions"}],"predecessor-version":[{"id":3795,"href":"https:\/\/www.media-deluxe.de\/blog\/wp-json\/wp\/v2\/posts\/3618\/revisions\/3795"}],"wp:attachment":[{"href":"https:\/\/www.media-deluxe.de\/blog\/wp-json\/wp\/v2\/media?parent=3618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.media-deluxe.de\/blog\/wp-json\/wp\/v2\/categories?post=3618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.media-deluxe.de\/blog\/wp-json\/wp\/v2\/tags?post=3618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}